Mail & Document Services 57 US Highway 1 - ASB II New Brunswick NJ 08901-8554 Phone: 732.932.2143 Fax: 732.932.3799 Place Order: 732.932.2143

DOCUMENT SERVICES

GRAPHIC STANDARDS

Offical Rutgers Logos and Type Faces
The Department of University Relations maintains specific guidelines and instructions regarding the use of Universty Logos and Type Faces. They should be consulted if you plan to use these instruments in any manner, except for use in standard business cards, stationery, etc., or if reprinting your publication. You may reach them at:

Busch Campus:
Davidson Hall
96 Davidson Rd
Piscataway NJ 08854
Voice: 732.445.3710
Fax: 732.445.9525

Getting Graphic with File Types
TIFF, JPEG (also JPG) and GIF (pronounced "giff" or "jiff") are file formats in which images may be saved.

• Good: GIFs are the handiest for low color generated art (such as buttons, headers and webpage backgrounds). They are most frequently used on webpages because of theur low resolution and small file size. Images that are scanned in or contain more than 256 colors will not be truly represented in GIF format, as dithering will take place (the substitution of one of 255 colors for all colors that do not fit in the chosen 255).



• Better: JPEG files are capable of 24 bits per pixel of color depth. This means that they can contain millions and millions of colors. They are really handy for photos; however, parts of the original image are lost in compression. JPEGs are best for good quality images where absolutely perfect reproduction of the original is not necessary.



• Best: TIFF files are used often by designers for high quality reproduction of the original image. They are capable of 24 bit color and can be somewhat compressed. In general, TIFF files will be larger than JPEG files of the same image but will contain a more exact copy.

Other file formats you may have heard of:

• BMP files are the default way Microsoft operating systems present graphical information. They can contain everything from 1 bit line art to 24 bit color, but are not compressed at all. BMP files are generally much larger than their JPEG and TIFF equivalents.



• EPS files, or Encapsulated Postscript files, are widely supported by many computers and printers. The EPS software takes your file - type, photos, etc. - and creates a new file that can be read by a printer. You can't open an EPS file, but you can place it. However, an EPS file in a document cannot be manipulated; any text or graphics becomes a single unit.

When including these images, please remember to send them along separately with your publication, and be sure to use the *.tiff, *.jpg or *.gif extension at the end of each (e.g. Shumaker.jpg).

Software versions
Another important thing to consider when planning your project is the version of the program in which your document is created and saved. It is important that your file is saved in the same or an older version of what is standard at MDS. MDS uses the most current software available; if you are not sure if your program is compatible, please call us.